Registering a Business Name for a Tech Startup: What You Need to Know
Introduction
Launching a tech startup is exciting. You have the idea, the team, and maybe even the prototype. But before you pitch investors or launch your product, there’s one foundational step you must take: registering your business name. Your business name is more than a label, it’s your legal identity, brand presence, and credibility booster.
In this article, we’ll explore everything a tech founder needs to know about registering a business name, from legal compliance to brand strategy and global scalability.
Why Business Name Registration Matters for Startups
Unlike small hobby projects, tech startups usually aim for rapid growth and global markets. Without a legally recognized business name:
- You can’t open corporate bank accounts.
- Investors may hesitate to fund you.
- Competitors could hijack your brand.
- Expanding internationally becomes messy.
Think of business name registration as the passport for your startup, you won’t go far without it.
Step 1: Choosing the Right Name
The first step is picking a name that’s both legally sound and strategically scalable.
- Avoid restrictive names: Don’t pick “Lagos Ride App” if you might expand beyond Lagos or mobility.
- Check for trademarks: A quick trademark search prevents legal disputes later.
- Test scalability: Will this name still make sense if you pivot?
Example: Flutterwave started with a name that worked across industries and countries, not just one niche.
Step 2: Check Availability
Before registration, confirm that your chosen name is available.
- Nigeria: Use the Corporate Affairs Commission (CAC) portal.
- United States: Search your state’s Secretary of State registry.
- Globally: Use WIPO or USPTO databases for trademarks.
Step 3: Register Locally (Then Think Globally)
Register your name with the appropriate authority:
- Nigeria: CAC (online or through agents).
- UK: Companies House.
- US: State-level registry.
Once you’ve secured it locally, buy the domain name and secure social handles for digital presence.
Step 4: Legal & Brand Alignment
Startups often use a different “trading name” for branding while maintaining a registered company name. Ensure both align to avoid confusion during fundraising or compliance checks.
Common Mistakes Startups Make
- Picking names too close to competitors.
- Registering a name but forgetting to buy the domain.
- Using local slang that doesn’t translate globally.
Conclusion
Registering your business name is not just a formality, it’s the first step in building a legally compliant, investor-ready, and globally scalable startup. Choose wisely, check availability, and secure your digital assets early.
FAQs
1. Why should startups register their business name early?
To secure legal recognition, protect branding, and prepare for funding.
2. Can I use a different trading name from my registered name?
Yes, but ensure both are legally compliant and consistent in branding.
3. How much does registration cost in Nigeria?
As of 2025, CAC fees vary depending on structure, starting from about ₦10,000.
4. Do I need a lawyer to register my startup name?
Not always, you can DIY online, but legal advice helps avoid mistakes.
5. Can I register globally at once?
No, you must register in each jurisdiction, but trademarks can give broader protection.
